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Northwestern School of Communication

Irving J. Rein

Professor Emeritus
Irving J. Rein

Irving Rein’s primary research and teaching interests are popular culture, crisis management, and place marketing. He is currently researching the distribution and content changes affecting popular culture.


  • PhD, University of Pittsburgh
  • MA, Arizona State University
  • BA/BS, University of Minnesota

Recent Publications

  • The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006)
  • High Visibility: Transforming Your Personal and Professional Brand, 3rd edition. (McGraw-Hill, 2006)
  • Marketing Latin American and Caribbean Nations (2006)

Recent Awards and Honors

  • 2011, Clarence Simon Award for Teaching and Mentoring
  • 1999-2000, Outstanding Professor of the Year, National Communication Association


  • CS 275-0 Persuasive Images
  • CS 377-0 Marketing Popular Culture