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Northwestern School of Communication

Bruce L. Lambert

I teach and do research in health communication. My research focuses on patient safety and healthcare quality, with a specific emphasis on using information technology to improve medication safety.

Area(s) of Expertise

Communication Skills, Crisis Communication, Data Science, Healthcare Quality and Safety, Predictive Analytics, Social Media
Bruce L. Lambert

Bruce Lambert is a professor in the Department of Communication Studies at Northwestern University. He also holds a courtesy appointment in the Department of Medical Social Sciences at Northwestern, and is an Adjunct Professor in the Department of Pharmacy Systems, Outcomes, and Policy at the University of Illinois at Chicago College of Pharmacy. His research focuses on health communication, drug name confusion, patient and medication safety, health information technology, prescribing behavior, pharmaceutical promotion, medical liability reform, and health outcomes associated with provider-patient communication.

Lambert’s publications have appeared in JAMA, The Archives of Internal Medicine, Journal of General Internal Medicine, Medical Care, The American Journal of Epidemiology, Drug Safety, Health Communication, Social Science & Medicine, The American Journal of Health-System Pharmacy, and many others. He is also president of BLL Consulting, Inc. a firm that specializes in problems that involve health, communication, and technology. He blogs about communication at


  • PhD, Speech Communication, University of Illinois at Urbana-Champaign
  • AM, Speech Communication, University of Illinois at Urbana-Champaign
  • AB, Speech Communication, University of Illinois at Urbana-Champaign

Selected Publications 


  • Comm_St 205: Theories of Persuasion